Thursday, November 28, 2019

Ethical Debate on our Information Privacy

Introduction The internet is no doubt one of the most important members of the aspects considered as the â€Å"modern wonders of the world†. A highly sophisticated technology, the internet has reduced the distance between individuals, groups and communities by allowing an easy way of interaction and communication regardless of the physical distance between them. In fact, socialization has become more efficient and easy with the internet and allied technologies.Advertising We will write a custom essay sample on Ethical Debate on our Information Privacy specifically for you for only $16.05 $11/page Learn More Business, government administration, knowledge sharing and research have greatly benefitted from the technology since information gathering, dissemination, storage and sharing are no longer difficult tasks to handle, thanks to the internet technology. Globalization has become more evident since the internet became a form of communication, socia lization and a channel for conducting business. All these tasks involve a focus on information as the most important and crucial asset. However, with the high reliance on the internet technology as the superior channel of communication, governance, business process and information storage, a number of questions have emerged regarding the safety of the internet as a means of communication. For instance, how safe is the information relayed or stored in the internet communication tools? What is the degree of privacy and confidentiality of information on the internet? What is the future of the internet as a means of communication, socialization, public governance and business administration? All these questions point to one important aspect of a digital world- a debate on the ethical and safety of our information privacy stored or passed through the internet. The purpose of this discussion is to analyze the issue of privacy of information on the internet. In reality, the internet and al lied technology have caused an ethical debate on our information privacy. Arguably, privacy of information on the internet is an ethical issue because the safety of information entrusted on the internet is compromised, especially at a time when the technology is becoming the sole process through which confidential, business, personal and administrative information is communicated. The concept of privacy The concept of privacy is yet to find a specific definition. While some authors perceive privacy as an actual form of moral or legal right for individuals, others have argued that it is generally wrong to think privacy as a concept of morals or rights. As early as the 1970s, the debate on privacy of electronic information was common among authors. For instance, Posner (2002) suggested that the concept of privacy is better understood when viewed as a form of economic interest. He further argues that information on individuals should be taken as a form of private property, which has co mmercial value.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More More recently, Clarke (1999) suggested that the concept of privacy is better understood when taken as an interest that individuals or groups have when striving to maintain personal space and freedom from interference by other individuals or organizations. In the modern context, most nations in the western worlds have resolved to view the concept of privacy as protection of data for individuals, groups or institutions. In fact, most nations have resolved to treat this data as a fork of private assets that should be protected for the interest of individual rights. In the US, for instance, a debate on the concept of privacy of information as a legal right revolves around the philosophical and legal aspects of the tort law and the constitution. Moreover, the modern view of privacy of information is rooted in the extensive need for protection of personal property as a right for every individual. With the concept of privacy of information revolving around the right for individuals to have their data or information respected as a personal asset, the internet seems to complicate how such information should be treated and protected. This is more evident when one considers the fact that information systems are normally shared, with some parties such as IT companies, internet providers, website owners, the government and other institutions having some good access to private and confidential information on the internet. Thus, the concept of privacy and confidentiality of information on the internet has actually become a topic of debate on the ethics of the internet technology. The internet and its impact on personal privacy of information When the internet was booming during the 1990s, most authors attempted to describe the impact of the new form of communication on privacy and confidentiality of the information entrusted on the technology. For example, Wright and Kakalik (2007) observed that over 70% of internet users were concerned about the privacy and confidentiality of the information they shared on the internet. In yet another study, Benassi (1999) found that privacy was quickly becoming the major consumer issue in the booming internet business. More recently, it has been found that privacy and security of information are the leading source of worry for internet users, especially in the modern context where the internet has become a major method for conducting business, socialization, research, public administration and storage of confidential data. So, why has the internet caused an ethical debate on the privacy of our information? To answer this question, it is worth noting that there were concerns about the security and confidentiality of personal information even before the internet was invented. Thus, there is nothing new with respect to the concerns on the privacy of information associated with digital communication.Advertising We will write a custom essay sample on Ethical Debate on our Information Privacy specifically for you for only $16.05 $11/page Learn More However, the internet has increased concern about the privacy of information largely because it applies technology to gather, disseminate, communicate and store information about individuals and institutions (Clarke, 2008). The most important aspect to note is that the internet has escalated these concerns because it has come with a large number of applications that were not possible with the previous mediums of communication. For instance, it has allowed communities to share crucial information, institutions to relate with their members, governments to deal with massive and crucial information on various public issues and individuals to communicate with ease regardless of the distance between them. Therefore, the internet has increased the magnitude of a number of privacy concerns du e to its wide applicability. The rise of the internet and the allied technologies has triggered the rise of an ethical debate over the safety and privacy of information. For instance, it has made it possible for the pre-existing concerns on information privacy to increase in magnitude and scale in a manner that could not be possible with the previous mediums of communication. Although these concerns on the security and privacy of information existed prior to the invention of the internet technology, they have been enhanced by technology to an extent that the previous mediums of communication seems to be more secure than communication on the internet. Secondly, a number of tools and techniques are unique to the internet. Such tools and techniques have come with additional threats to the security and privacy of information, which were not associated with the previous communication media. So, what threats to information security and privacy are enhanced by the internet? Answering this question is essential in investigating whether the internet technology has caused an ethical debate on the privacy of communication and information. Arguably, a number of threats have arisen due to the intensive application of the internet and allied tools in communication. Although some of these concerns were also associated with the previous communication methods, the internet seems to have caused their complexities to an extent that they can be considered as new forms of threats to modern communication. However, studies have shown that threats to the privacy of information on the internet can be classified into two broad categories- (a) â€Å"dataveillance† and gathering and (b) data mining and data exchange.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More â€Å"Dataveillance† is a relatively new terminology in information technology that generally refers to the use of the internet technology as a tool of surveillance. It is the systematic application of internet tools and systems to monitor the actions and communications by people and organizations. In the modern context, the internet has increasingly become an important tool in data-monitoring and recording mechanism, without which it is difficult for individuals and organizations to deal with information. In this case, the internet assumes an almost absolute power as the too for carrying out these tasks. However, due to this aspect of the internet, a threat to privacy and security of information on the internet is eminent. In this case, the threats posed to information privacy by the internet communication are actually unique to this communication media. Websites, one of the main applications associated with the internet technology, have become a major source of information, communication and platforms for socialization, data sharing and conducting of organizational and personal business. They present a good and easy way of storing data, from where information can be obtained directly or indirectly from the activities of website users. Websites allow users to enter their information on WebForms. These are actually some forms of online data gathering mechanisms that allow for an easy interaction between the user and the remote parties. Some websites such as email platforms are entirely meant for communication between their users, while others are search engines, business or corporate profiles, business platforms, or for other purposes. Despite their increasing use in various fields, websites have become a critical topic of ethical debate on the security and privacy of modern information. Privacy and Trust on internet communication Privacy of information on the internet is a crucial aspect of all organizations and individuals who use the internet for com munication. It is the aim of every individual or organization to achieve the highest degree of privacy for the information communicated through the medium. However, concerns over the trustworthiness of the internet and its allied tools such as websites and email corporations are an actual topic of ethical debate. In fact, most authors have shown that internet users continues to worry about the type of information they post on websites or communicate through such applications as emails on the internet. Although corporations that conduct online business such as email service, search engines and e-commerce tend to assure their clients of the highest level of privacy, it is hard to trust organizations with information of high value, confidentiality and privacy. Users express their concern on the possibility of eavesdropping, hacking or use of malicious applications such as viruses to get an access to their information. In fact, frequent cases of hacking, virus attacks and eavesdropping have increased over the last one decade, with even the most sophisticated information systems such as those used by organizations such as American security department being hacked and an easy access of information obtained. Financial organizations have also experienced such events, with some losing large amounts of resources to hackers. Moreover, eavesdropping has become a common strategy through which illegal access of private and confidential information is obtained, where the perpetrators tend to subdue internet users to give their crucial information. It is also worth noting that the internet has become an important tool through which cybercrime such as cyberstalking, bullying and other online crimes are taking place. With this in mind, it is worth noting that it is difficult to entrust the internet with crucial information due to the loopholes it has created. Cybercriminals such as hackers, eavesdroppers and other criminals have decreased the trust that users previously had on the internet as a way of storing, sharing and obtaining crucial and confidential information. For instance, studies have shown that individuals and corporations have been reluctant to make online purchases for some crucial items, such as using their credit cards online due to fear of losing out to cybercriminals. On the other hand, corporations still rely on the old method of communication to send some confidential information such as credit card passwords in fear of a possible loss to cybercriminals. In this way, the internet has lost substantial degree of trust due to its vulnerability to information loss and interference. In fact, it appears that the old models of communication such as surface mailing, faxing and telephone calls are more secure than the internet. This is because the internet platform is accessible for everyone and from anywhere. In addition, internet technology is highly dynamic, with new applications and tools being developed every day to enhance communication. Similarly, new applications and tools are being developed every day to enhance cybercrime and escape the sophisticated measures put in place to secure information on the internet. In fact, it is worth noting that the dynamism in the internet technology increases with time, allowing both genuine and criminal users to execute their activities. From this analysis, it is clear that the internet technology is a highly reliable method of communication, conducting business, administration and socialization. However, it has caused an ethical debate on the privacy and security of information because it is prone to interference and loss of information. Despite its increasing importance in all sectors, internet communication raises an ethical issue because the safety of information entrusted on the internet is compromised, especially at a time when the technology is becoming the sole process through which confidential, business, personal and administrative information is communicated. To solve the problems of privacy, most nations have decided to treat this data as a fork of private assets that should be protected for the interest of individual rights. In the US, for instance, a debate on the concept of privacy of information as a legal right revolves around the philosophical and legal aspects of the tort law and the constitution. References Benassi, P. (1999). TRUSTe: An Online Privacy Seal Program. Communications of the ACM, 42(2), 56-59 Clarke, R. (1999). Internet Privacy Concerns Confirm the Case for Intervention. Communications of the ACM, 42(2), 60-67 Clarke, R. (2008). Information Technology and Dataveillance. Communications of the ACM, 31(5), 498-512. Posner, R. (2002). An Economic Theory of Privacy. New York: Springer Wright, M., Kakalik, J. (2007). The Erosion of Privacy. Computers and Society, 27(4), 22-25. This essay on Ethical Debate on our Information Privacy was written and submitted by user Dam0n to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

The Cicada Many Things to Many People essays

The Cicada Many Things to Many People essays In this century of rapid scientific discovery, there still exist natural phenomena with the power to inspire wonder and mystery. The cicada, an insect known since ancient times, is one such phenomenon. Because scientific knowledge of the cicada contains many gaps, these mysterious insects can still stimulate our imagination or lead us into confusion. At the present time, the cicada is many things to many people: it is a curiosity that should be approached scientifically; it is a source of superstition and dread; it is also little more than an annoying, seasonal inconvenience. The cicada is a stout, black insect about an inch in length. Various species of this insect can be found all over North of the America. When the cicada is at rest, its large, transparent, veined wings are folded over the top of its body and extend about a quarter of an inch beyond it. Cicada wing veins are and information reddish orange in color, as are its eyes and legs. The front legs are sharp and crablike, allowing the animal to hold tight to the bark of trees. The species of American cicada most written about by scientists and most wondered about by the general public is known as the periodical cicada. Its scientific name is Magicicada septendecim. This species of cicada appears above ground only once every seventeen years. What the cicada does underground for most of its seventeen-year life span was a mystery until fairly recently. In the early part of this century, a man named C.L. Marlett, who worked for the United States Department of Agriculture, decided to find out. He began burying cicada eggs in his backyard and digging them up periodically for observation. He soon found out that the cicada begins life as a tiny nymph about six hundredths of an inch in length. A nymph is an immature insect, before it has fully developed During their sixteen years and ten and one-half months underground, cicada nymphs are nestled against tree roots from whic...

Thursday, November 21, 2019

Scientific Method Essay Example | Topics and Well Written Essays - 500 words - 1

Scientific Method - Essay Example According to a survey conducted by American farm policy as documented by Blatt (2008), the increase in obesity in the American society is not caused by eating more food, but by eating more processed food instead of fresh farm produce. As outlined by Deutsch (2010) most Americans obtain their food supplies from supermarkets and grocery stores and it is important to establish whether they just prefer processed food, or there is reduced availability of fresh farm produce. The following study will conduct a survey on three supermarkets on the quantity of processed foods in kilograms and compare them with the quantity of processed foods in kilograms. The three grocery stores were visited from 1pm to 2pm on 1st and 2nd which was on Thursday and Friday Most Americans buy their weekly supplies during weekends and a previous inquiry from the managers revealed that by Thursday and Friday they are always fully stocked in readiness for the weekend shoppers. The study employed the services of two high school teenagers who went to two grocery stores while the researcher personally went to one store. The researchers were supposed to visit the grocery section of both processed and fresh cereals and then record the quantity of foodstuffs in each section in kilograms. They researchers were provided with scientific calculators to convert units that were not in kilograms to kilograms. The researchers were also given excel sheets (sample provided in Figure 1) with separate sections for processed and fresh foods. Each section had provisions for recording the type of cereal and the quantity in kilograms. After the collection of data, the data was computed and presented in a percentage form to show which type of cereals had the highest percentage and whether the difference was significant. Percentages for each grocery store was also computed to

Wednesday, November 20, 2019

The Power of The Vote Essay Example | Topics and Well Written Essays - 500 words

The Power of The Vote - Essay Example As the discussion explores the people who are elected have a tremendous impact on our daily lives. These are our representatives, and they enact thousands of statutes that affect us. They determine how to spend tax and how the tax burden will be shared, and they define state policy in thousands of problems and issues. This paper declares that leadership refers to an exceptionally wide range of roles that have great influence. A leader needs to have the qualities and the ability to protect the nation at all times and hence it is essential that they have strong ethics and values. The leader has to impress as a role model in ethical values, intellectual caliber, professional expertise and solid achievements if he/she is to stir up the ready and willing cooperation of others. As a leader he is duty bound to fix responsibility and take corrective measures, but this he should do in a constructive and positive spirit, without leaving a trail of bitterness and acrimony. In any case, he should regard genuine and honest errors of judgment as the inevitable price of learning and growth, and not as something to be condemned or punished. Leaders come with various temperaments and traits. They may be all types: Aggressive, gruff, reserved, blustery, bluff, forthcoming, formal and so on. Not all leaders are made for all kinds of situations and enterprises, since their capabilities are not identical. A war leader, like Winston Churchill, may be a misfit in peacetime.

Monday, November 18, 2019

THE ROLE OF CONTROLLED DRUG RELEASE IN CANCER THERAPEUTICS Essay

THE ROLE OF CONTROLLED DRUG RELEASE IN CANCER THERAPEUTICS - Essay Example Cancer is known to develop when a gene mutation occurs in the oncogene and suppressor genes. The cell becomes incapable of repairing its damaged DNA and undergoes programmed cell death (Castro 2011, p.12). The cells continue to grow resulting in accumulation of many abnormal cells. These tumours are able to invade the nearby healthy tissues making them cancerous also. Some of the common cancers in the world are liver, lung, prostate, cervix, skin, breast and others. Therefore, there are many types of cancer depending on the organ attacked (Melancon, Zhou and Li 2011, p.12). Cancer has the capability of spreading to other body parts through blood and lymphatic systems. It should be noted that not all tumours are cancerous. For example benign tumours neither invade the neighbouring cells nor spread through the lymphatic or blood systems (Horcajada, Serre, Ferey, Couvreur and Gref 2011, p.102). When cancer is able to spread to other body parts successfully, the process is called metasta sis. Scientists research reported in Nature Communications (October, 2012) that spread of cancer is facilitated by the adhesive properties of cancer. Specific molecular interactions between cells and the extracellular matrix cause them to become unstuck at the original tumour site. Many drugs have been formulated in treatment of cancer. However, the effectiveness of these drugs is not as expected since they have serious side effects to the users. The effectiveness of these drugs is being hindered by the hydrophobic nature of these drugs. Therefore, development and application of nanotechnology is one of the solutions to these blockages. (Gubin, 2009, p. 54). Multi Drug Resistance This leads to most of the drugs to have little efficacy unless used in huge doses which will in turn lead to toxic side effects. The main problem in cancer treatment is the multi-drug resistance of the cancerous cells to chemotherapeutics. This is due to the over expression of the Adenosine Triphosphate (AT P)dependent efflux pump called P-glycoprotein which pumps drugs out of the cells body. Loss of P53 genes that promotes cell apoptosis, over-expression of bd-z genes that blocks cell death, reduced drug uptake due to damage of foliate carriers, and increased DNA repair (Dass and Choong 2008, p.21). Liposomes Liposome is an artificial vesicle with an aqueous space into which drugs are inserted (Jain, Das, Swarnakar and Jain 2011, p.37). They have the ability to target cancer cells. They are being used as vehicles for drug administration. The tight junctions in the endothelium cells do not allow movement of large molecules like liposome out of the blood vessel in a normal cell (Yoshikawa, Okada and Nakagawa 2007, p.33). On the other hand tumour cells have hyper-permeability in their endothelial cells due to a physiological defect hence they allow penetration of liposomes inside them (Natalya, R., Zhonggao, G. And Anne, K. 200). Anti-cancer drugs are being coated with these liposomes cr eating a reservoir in the blood system. On detection of a cancerous cell, the liposome extravasates from these leaky blood vessels, and accumulates in the tumours and kills the cancerous cel

Friday, November 15, 2019

Singapore Zoo Marketing Strategies

Singapore Zoo Marketing Strategies The new event of process scheduled in the recent era is the launch of e-Business. This process is basically an additional method for the growth of productivity and an increase in the zone of profit for the business that is involved. The key structure of the e-Business is the active utility of the computers and online transactions. This also involves various strategies to complete the process and handle the structure with core techniques for the best result. The acquired process of marketing and management in the recent years have grown and taken its place with latest techniques and new acronyms in the global touch. E-Business is the new integration of the activities of the organisation or the company and their products along with their services and procedures in the internet. A old traditional business linked with the new growth of enables e-Business strategy integrating the activities of the organisation or the company featuring sales, accounting, marketing and many more operations that are concerned with the organization and their process involved takes us to the pride of achieving the future growth and their expansion. Outline Segment: This assignment includes the necessary of identifying the principles of marketing and a complete analysis of the structure of e-business in to the chosen illustration. The time to time market explains the product launch and their association with the market for the release. It redirects the right time for the consideration of launch of the project or practice in accordance with the implementation changes that has to take place within the organisation as a matter of fact. Branding: The process of branding shall be concerned as the part of sources provided in the internet and other resources about the brand and by the tasks of business of participation. The web page normally supplies the relevant scope of information about the brand and the organisation with its benefits and service provided on the real. A website establishes the fact of the company or the organization and creates awareness about the offers and availability of the schemes provided by the company. It also brings the latest key on notice to the immediate reach of the customers and creates a satisfaction among the customers. The process of branding not only has an impact on the customers but also enriches the source of customers with a build of trust and raises itself with a value of accreditation in the market of competition. The brand becomes a part of the quality and promise of the customers and the partners along with the employees as a part of flexibility, trust and growth. Singapore Zoo: The Singapore Zoo, Located at 80 Mandai Lake Road, is also known as Mandai Zoo or Singapore Zoological Garden. Popular for its Night Safari attraction, the Zoo has a reaped a long list of awards, both local and international. This has to be the one of the really beautiful zoos, of which there are all too few. It is brilliant laid out, so that the ceclosure fences are almost totally hidden. The expanses of the water of the seletar reservoir are a magnificent additional feature of the setting. The animals are beautifully maintained in good health, in spite of the climatic conditions. All in all, the Zoo shall receive a warn congratulation for the heads that are responsible for them, and declaring it for us was a great experience to see it. The gem of an idea to have a zoo was conceived by Dr. Ong Swee Law. Opened on 27 June 1973, the Singapore Zoological gardens caters to recreational, educational and social needs of Singaporeans and tourist to the republic. The Open Zoo which reflects the absence of physical barriers in enclosure design. Instead cascading waters, lush vegetation and moats cleverly mask the hidden barriers to enhance the illusion of freedom and natural jungle-like atmosphere for the animals. The Zoo began with the humble collection of 270 animals of about 72 species. To date, a total of over 2000 animals of 240 species are displayed in some 70 exhibits. One of the more appealing attractions at the zoo is the animal show. The animal shows Primate Reptile show s and Elephant and Sea-lion shows. Due to popularity and surge in crowds, an Amphitheatre was built in 1985 to centralize these shows and to seat visitors comfortably. The amphitheatre which has a long pool with glass panels for aquatic acts can seat 1,500 and can accommodate up to 2,000 spectators. The Animal Shows are specially designed to incorporate the natural behaviours of the animals to educate visitors in an entertaining presentation. The conservation messages are disseminated to the audience during the shows to heighten their awareness of the environment. In 1987, the Zoo introduced the Special loan exhibit, where rare animals on loan from other Zoos are displayed for a short period. The animals which have been displayed at the special Loan Exhibit include the golden monkeys, white tigers and giant pandas. This novel idea gives visitor s an opportunity to view rare animals which cannot be exhibited permanently at the zoo. The enclosure was renamed Singaporean Press Holdings (SPH) enclosure following its adoption by the SPH group in 1990. Another major breakthrough for the Zoo was the introduction of underwater viewing exhibits. The first was in 1988 the underwater viewing polar bear exhibit enable visitors to rub noses with the Zoos polar bear. Since 1987, the Zoo pas sed the million marks in visitor attendance. The string of awards bagged by the Singapore Zoo attests to splendid inhabitants and services: 2002 Asean Tourism Association (ASEANTA) Awards for Excellence, Best New attraction in ASEAN (Singapore Zoo for Hamadryas Baboons The great rift valley of Ethiopia). 2001: STB (Singapore Tourism Board) Tourism Awards: Leisure Attraction of the Year 2001 (Singapore Zoo). 2001 The Singapore Totalisator Board Excellence Singapore Award: Internationally acclaimed open zoo design and excellent in-situ conservation achievement. 2000: Where Singapore magazines Concierge Choice Awards: Best Place to Take the Kids. 1999: IMA (Incentive Meeting Asia) Awards: Best Theme Attraction. Important Campaigns in the process of integration of the organisation in e-Business are as follows; A new architecture of strategy and launch of business automation by the process of e-Business. An enhanced view and recommendation of the developed solution in the web and front-end legacy applications. A new format of the developed portals of the organization or the company with the update of the latest information. New value chain integrated through the web based application for the company or the organization. SWOT analysis: The SWOT analysis is an understanding of the total result of the current position of the business. It defines the Strength, weakness, opportunities and the threats of the organization matching the external opportunities with the internal strengths. The company or the organization involving for the SWOT analysis has to order the strategies and strengths to hold in control the weaknesses and eliminate the threats in any from the external sources. Strengths: They are open 365 days all around the year and it is considered as a most entertained tourist attraction. They open at 8:30 am in the morning and close at 6:00 pm in the evening creating an enthusiastic environment for all ages from 6 to 90 daily all around the year. The last ticket sale everyday is available at 5:30 pm enabling the visitors to enter at the event of closing for short time enjoyments too. The cost of the entry is also reasonable for the attractions available in the theme forest, the Singapore Zoo. Rental of the stroller is available enabling a hassle free travel until the Zoo and the charges are also reasonable as $9 only. Complimentary admission for DDR(Disability Development Registry) card holders and entitlement of beneficiary programmes chosen by the Voluntary Welfare associations. Protection and conservation comes with education. The visit enhances us to understand the necessary of conservation and protection raising awareness. Organising events such as wedding and parties for own reason with reasonable cost guaranteeing the success of the occasion conducted. Sponsorship and adoption also remains as a part of the team along with small donation initiating the success of protection and conservation of wildlife. The location suits the entry itself with a night safari and orchid gardens roaring itself with pride for visiting. Shows are unique and visiting Australian outback, cat country, critters Longhouse, Fragile forest, Elephants of Asia, Hamadryas Baboons, Orang Utan, Polar Bear, Proboscis Monkeys, Primate Kingdom, Rainforest Kidzworld, Reptile Kingdom, Wild Africa, White tiger are the main attractions. Weaknesses: Weather: The weather circumstance may be the stop point, as prediction is never accurately right hence the market prediction refers accordingly. Cost: This cost may sound reasonable when considering the factors of the total value and convenience referred in the place. Place: The location depends convenient on consideration upon the general factors but the unique thoughts upon the each visitor vary. Shows: Visitors though they are happy with the shows and preferences that are given or organised by the organisation but they prefer to have more shows. Opportunities: The Singapore Zoo is said to be an organised theme with shows, events and attractions. They tend to have increased in their growth along with the years. Now they have become a part of the wildlife protection and conservation creating awareness in the social media. There are quite a lot of opportunities and competition that exist in the field in and around the world. Threats: There are no huge threats when concerned with the whole of the organisation whereas some exist such as the competition between the other themes around the area. There exist another night safari and orchid gardens for visiting. The location Singapore itself refers itself for a calm and roaring entertaining area. The visitor can become a sponsor or a member, he can involve himself as a part of the team enriching the lives of animals the wonder and an escape for the reality in admiration. They are the sources of a living entertainment and they have to be preserved. Marketing mix: The most important elements of marketing are defined as the 4 Ps. They are Product, promotion, price and place. An organization may change the elements of marketing according to their requirements and tendencies. The target for their own caste in the market is set with official designation with the alteration of the principles of marketing mix if required and are taken in to consideration for the fact of earning their benefits in the resource implemented. The main component to be considered is the addressing of the competitive market and the implementation and the process of support by the operations merged to prove the reach of the target through the marketing mix principles. Taking the marketing mix in this instance for this organisation comprises of the products, place, promotion and distribution. The products offered are the actual offering that is present in the location and the price is the value that remains exchanged for the offering present in the place. The promotion includes the targeting of the audience with the mix of promotions for the attraction of visitors. Distribution covers the place where the product is being offered and located for the targeting of the audience. Place: The location is been chosen as the best suited place for the construction of the Zoo and its the perfect place for the process chosen by the organization. The organization built has various ideas such as scheduling events and wedding ideas indoor or outdoor events. They also categorize themselves in organising the events and catering and all sources for the booked events. The location sets scenic view and way for the other places of attraction such as the night safari and orchid gardens that cover the tourist spots. The major point discovers the area as a whole of tourist attraction and determines itself with a variety of attraction such as night safaris and gardens on way to the Rainforest zoo. They also become a part of other organisations such as the zoos and wildlife conservation within the country. The animal encounters and rides, feeding times, animal photography, zoo shop plays an important role in the pride of being unique among the other attractions. Price: The cost of the entry is effective when considered the shows and features of the Zoo. The price is $20 per adult and $13 for the Child aged within 6-12. Students concession and group allowances are available when booked as a whole and has to be contacted the organization. They have some plans for the disabled and authorised visitors allowing a free entry for the DDR card holders. Product: The zoo comprises of various shows in exhibiting the wildlife of the organisation and other specific animals such as White tiger, fragile forest, wild Africa, Elephants of Asia, cat country, Orang Utan, Reptile Garden, Polar bear, Proboscis Monkeys, Rainforest Kidzworld, Primate Kingdom, Hamadryas Baboons, Critters Longhouse, Australian outback. It is also considered as the finest zoo in Asia and ranks top among the beautiful zoo of the world too. The animals adopt an open concept of living in the landscape and spread across the vivid and spacious environment separated for the curious spectators with wet and dry moats. The shows are of varieties and the spark for enthusiasm lie in high potential for customers to return often in visiting the zoo. It is considered to be the worlds first zoo with night wild life park on may 26th 1994. It covers the second place for the dense forest divided among the east and west loops. An extraordinary experience with the nocturnal species of more than one thousand animals within a count of 100 species toggled in the technique of soft light of visibility. The night safari is said to the wholesome and popular entertainment in the night attracting almost all the visitors of tourist attractions present in the city. Over the past decade it has not let itself one percent down with the novelty. It has loaded itself with four awards in the recent past including the local and international being a part of the IFEA Pinnacle award of the 2001 with a present title as the Gold winner. The Night safari process is also famous for its Gourmet safari Express. Promotion: The promotions of the organisation comprises of the animal photography, guided tours, Animal encounters and rides, feeding times, foods and beverages, shops in zoo, friendly facilities for the disabled and shows organised according to the periods of season. Education and conservation are part of the promotional scheme for the visitors to get involved with the social space. The childrens world was created in the year of 1973 consisting of the play land and the animal land. The famous miniature train ride that connects the lands together and the animals are placed in such a manner that they exist in their natural habitat unlike the artificial influence and stimulation. The animal land in entitled for the childrens to play and with a real life experience as the domestic animals participate in the play. The domestic animals include the chickens, rabbits and sheep. The play land is efficiently placed with conventional equipments used for play enhancing the space of life. The childrens world has been voted the best location for the kids in the magazine Where Singapore inaugural concierge choice 1999 awards. This is the first world wide entertainment promotion among the other specimens in the same category all around the world to introduce the varieties of elements such as the underwater exhibits an opportunity to view the rare animals within the short span of time as the zoo is just 37 years old. The zoo is amphitheatre centralised that was built in the year 1985 and now it has reached the heights of audience including the primate, reptile and elephant shows starting in the 1970s and helping the launch of amphitheatre with more than 1500 to 2000 seats of accommodation. Awards: The awards have been contributed for the specialised services and splendid inhabitants of the zoo. The Zoo initially started with 270 animals of about 72 species and has grown to an extent of 2000 animals contributing from the 240 species displayed in almost 70 exhibits. The awards are both local and international as listed below; 1999 Best theme Attraction- IMA (Intensive and meetings Asia Awards) 2000 Concierge choice awards Where Singapore Magazine Best place for kids 2001 Leisure attraction of the year Singapore Totalisator Board of Excellence for Singapore award 2001 Singapore tourism Board (STB) Leisure attraction the year 2001. 2002 ASEANTA Asean Tourism Association Awards for excellence: Best New Attraction. Experiences: The various attractions that are found in the organisation is said to be dimensional and are the best experience in ones life after the visit. The new vision of administering and maintaining the species of living example and their conservation is the most important feature. The visitors all over the world have always been satisfied and this organisation has taken the pride of providing more than the cost involved per person for the entertainment. The events organised consist of vivid ceremonies personalised according to the booking made by the individual and general events such as wedding and celebrations of specific occasions are organised in such a way that they are most remembered and considered the best in the minds of celebrated individual family. The vast number of crowds and selection of shows organised in the zoo according with the seasons play an important role for the visit of various visitors and audiences. Marketing Controls: Market research, customer surveys, participation, sponsorship, attendance with on-field success is considered to be the main controls of marketing generally. The e-business plays an important role in the marketing roles for this organisation. The website is specially designed to contribute al the efficiency and entertainment lively probing the customer to participate in the visit. The design of the website enhances the quality and governance of contribution in a specialized way. It also shows complete data of the zoo and further to the facts present it also allots a chance for the participation of the visitor along with the excitement offers. Conclusion: The overall consideration and the above report show the complete focus of the organisation. The report after the examination from the history until the latest score of the organisation considering the facts along with the advantages and disadvantages conclude that they are listed in the top ranking for the attractions world-wide. This result shows the specific activity and growth of their marketing through a new median of e-Business launching their complete attractions and consideration with a virtual view over the available charts of the organisation. The marketing strategies that actively participate in the role of increasing their growth from the past decades have contributed much to their heights of enhancement. Hence the process of growth has taken an important ride in the marketing strategy and mix along with core key of E-Business.

Wednesday, November 13, 2019

Ausubel’s Expository Teaching Model Essay -- Ausubel Expository Teachi

Ausubel’s Expository Teaching Model Highly abstract concepts, such as jurisprudence and sovereignty, oftentimes cause high school students much struggle when trying to thoroughly understand such conceptual ideas. To teach these theoretical concepts, one must not only equivalently utilize David Ausubel’s Expository teaching model, but also retain an overall knowledge of other valuable strategies related to Ausubels’s model (Woolfolk, 2004, p. 281). To Ausubel, the most significant idea is that of the advance organizer, a statement of introduction that aids students in organizing the information about to be presented. Also to a teacher’s benefit are the ideas needed to form a concept, such as exemplars, defining features, irrelevant features, non-examples, and prototypes. Introducing the advance organizer, presenting ideas in terms of specific examples, and linking the content back to the advance organizer is Ausubel’s model for expository teaching (Woolfolk, 2004, p. 283).   Ã‚  Ã‚  Ã‚  Ã‚  Ausubel’s expository teaching primarily focuses on teaching general ideas to comprehend one specific concept, otherwise known as deductive reasoning. His approach always begins with an advance organizer (Woolfolk, 2004, p. 282). This statement aids in priming the students for the context and idea about to be described. It will help in developing schemas, or organizing information, and helps direct all attention to the key ideas coming from the material being presented.   Ã‚  Ã‚  Ã‚  Ã‚  The first of the two types of organizer is the expository organizer, which primarily focuses the introduction of new material. The second is the comparative organizer, which compares old and new information resulting in students accessing schemas already in their working memory, otherwise know as the â€Å"temporary storage of information that is being processed in a range of cognitive tasks† (Woolfolk, 2004, p. 242). An expository lesson must always elaborate on the advance organizer. Connecting the information back to the organizer should also be utilized in completing the lesson. Identifying qualities such as defining features (required features), exemplars (actual instances), irrelevant features (often present but not relevant), and non-examples will all assist in creating a prototype, or an ideal example, to aid in grasping the concept. The goal is the ability to take the concept and relate it back to th... ...and trees to compare by non-examples. My instructor concluded his lesson by highlighting his organizer and repeating the idea that abstract ideas were all symbols of something. Abstractions are not an actual object itself, as opposed to concrete ideas that are material and solid.   Ã‚  Ã‚  Ã‚  Ã‚  The expository method can be ideal for teaching abstract concepts such as jurisprudence and sovereignty to high school students within a limited amount of time. Through first naming the concept and giving the definition, as well as applying tools such as the advance organizer, a teacher will gain the students attention and allow them to organize their ideas in order to make connections. When teaching a concept, it is best to keep in mind that students will respond most when a concept is taught in a way that is useful and efficient versus being taught in a manner geared only towards answering exam questions. By extending and connecting the concepts in these significant ways, students will be able to focus on the meaning and not on memorization. Sources Cited: http://dictionary.com http://plato.stanford.edu Woolfolk, A. (2004). Educational Psychology (9th ed.). Boston: Allyn and Bacon.